Let’s start from the beginning and understand the composition of watch production costs.
As we all know, Switzerland is currently the leader in the watch industry. Almost all brands must look to Switzerland. In terms of laws and regulations, the Swiss federal government started legislating in 1971 and, in 1992, strengthened the rigid requirements for whether watch brands can be marked with the Swiss-made mark. From January 1, 2017, new regulations will be implemented, subdivided into six categories: movement, watch box, watch strap, Swiss quartz, Swiss original, and Swiss-made; all requirements will be increased. , becomes more stringent. The original production cost ratio was 51%, which increased to 60% from 2017. Let’s put aside the discussion of the manufacturing costs of each subdivision and analyze the composition of the total production cost. Replica watches rolex.
Commonly speaking, watch production is divided into four parts. The first is appearance parts, including case, strap, dial, hands, crown, watch mirror, waterproof ring, etc.; the second is movement parts, mainly movement. The third is labor cost; the fourth is the cost of watch box printing and other expenses. The usual ratio is a concept of 4:3:2:1. For most brands currently on sale, whether first-tier se, cond- or third-tier small brands, obtaining old regulations. The new is not a problem regulation. Although the requirements for 60% are more stringent, there is still room for adjustment in the subdivision concept. This proportion of production and manufacturing costs is still being determined. In many cases, the cost of appearance parts may account for a higher proportion, such as using precious metals, jewelry inlays, and dials with some complex craftsmanship. Swiss replica watches.
After the production of the finished watch is completed, the watch will have some added value of the brand, etc., thus generating a final selling price and selling it to the customer.
Next, let’s talk about the classification of watch repairs.
Three relatively large groups provide after-sales services for most Swiss brand watches. The first is the Neuchâtel Watch Repair Service Center under the Swatch Group, which offers watches under the Swatch Group. The brand’s after-sales service; the second is the customer service department of the Richemont Group, and the third is the customer service department of the Rolex Group (ROLEX). Take the watch repair services provided by these three groups as an example. They are mainly divided into two categories. The first is quick service, which targets the brands under the group, such as battery replacement services, removal or matching of corresponding watch straps, etc. Generally speaking, Available immediately.
Panerai maintenance
The second is slow service, which is divided into two types: partial operation and complete operation. So, what is partial homework? It is mainly for the waterproof function of the watch or the replacement of spare parts for the appearance, etc. Complete work refers to comprehensive maintenance services for the watch, such as oil cleaning and maintenance of mechanical watches. These all require corresponding time. Generally, the maintenance time of the group is relatively long, which may take about a month or even longer.
Besides, the price structure of different categories
There is a premise that must be written in front. For the watch repair services provided by the Swiss Group or the repair services offered by most watch shops, some factors of the repair master will be taken into consideration. The technical level requirements for masters who practice quickly and masters who practice slowly are different. In a traditional maintenance industry, the manual component must be considered.
Therefore, these large groups in Switzerland will provide some necessary training for masters in maintenance operations. So, this part of the cost will also be a small part of the maintenance cost. Whether it is fast cultivation or slow cultivation, these factors are involved.
Watch battery replacement
The most common quick repair service is to replace the battery. This service generally includes replacing a matching battery of the corresponding model and a waterproof test for sealing the watch after the battery is replaced. The price consists of batteries, tested waterproofing, and handmade components. As of 2016, the cost of battery replacement services generally ranged from 150 to 500 yuan. You can go to the watch strap section during the warranty period. If it exceeds the warranty period, some manual fees will be charged. The group or regular watch stores will never charge for one section. If this is the case, it will be a black shop. Replacing a watch strap is generally mainly the price of the watch strap itself. Because the manual installation service is relatively simple, there is generally no charge.
Watch repair
Slow repair services are often more expensive. Some service operations include providing waterproofing services for watches, for example. This includes replacing the necessary waterproof ring, and the waterproof test also requires two types of accurate water tests and air tests. The corresponding testing equipment is relatively expensive and generally takes an experienced maintenance technician 1 to 2 hours. The general service price will range from 600 to 2,000 yuan (in 2016).
Full-service operations are relatively complex:
- Professional experience is required for maintenance masters. Whether they are maintenance masters in a group or ordinary watch shops, they should obtain corresponding qualifications.
- Large groups are also divided into repair technicians, polishing technicians, maintenance technicians, inspection technicians, etc. This watch will all go through the work of these technicians.
- Each brand will have corresponding technical data for repaired watches, which is scientific, followed by a series of inspection standards.
The most basic waterproof test and travel time test are included. So, the price of each brand is different.
Why is full service so expensive? Customer misunderstandings
Many friends may have questions about the complete service, asking why the price is so high. For example, if a customer accidentally breaks the watch mirror, the group usually has to provide complete services to the customer. The reason is that debris from the watch mirror may fall into the movement, which may cause a stoppage after replacing the watch mirror. The production cost composition of the watch has been mentioned above. Usually, the watch mirror is also about 10%. For example, for a watch worth 50,000 yuan, the price of the watch mirror is generally 5,000 yuan. Coupled with cleaning oil and maintenance, the repair usually costs about 8,000 yuan.
Sapphire crystal
Many customers can understand the price of the watch mirror. The more important question is whether cleaning, oiling, and maintenance cost more than 3,000 yuan. Is it expensive? From my experience, there are two types of customers in particular. The first type thinks that washing oil on watches and changing lubricating oil on cars is draining or wiping it off and then applying new oil. This needs to be clarified. Watches are miniature precision instruments that require very high cleaning requirements, so they are a process of dismantling them all, reassembling them, and applying different watch oils. The watch oil here is very particular. The lubricating oil produced by Swiss Maubis is widely recognized in the maintenance industry. An ordinary three-hand, single calendar, fully automatic mechanical watch will use 5 to 6 hours per maintenance. The price of each lubricant is very high. The most commonly used 9010 model oil, a bottle of 2 ml, is less than eye drops and costs several hundred yuan.
The second type of customer considers that the cost of handicrafts needs to be higher, which is also a misunderstanding. A good and experienced master can provide excellent services and meet technical standards. However, this will gradually improve because our country is getting stronger and stronger, and the emphasis on artisans’ skills will improve.
Watch repair prices
The price concept of watch repair can be simply summarized as consisting of three parts: the cost of brand spare parts, the cost of manual work, and the loss of maintenance tools.
As time goes by, it is indeed helpful. Human life is a process of continuous exploration and self-realization. Watches carry inheritance and records. A good watch is a beautiful craft and a scientific crystallization. Please have a correct view of the price of watch repairs.
Case Size: 41mm
Band Width: 20mm
Case Thickness: 15mm
Brand: Rolex
Case Color: Silver-tone
Series: Day-Date
Gender: Men’s
Movement: Automatic
Model: 218239