Wherever there is controversy about watches, there is Rolex, which is true.
As a famous watch brand, Rolex has many negative comments about it, such as “not available,” “high premium,” “one appearance to go around the world,” etc. Today, let’s talk about the three reasons why you should not buy a Rolex.
Too durable
If you want to wear a watch until it breaks and replace it with a new one, I advise you not to choose Rolex.
After all, Rolex is famous for its durable watches, and Rolex does not make truly complex watches. It focuses on constantly improving the essential functions of watches based on fully self-produced movements. Rolex Fake.
One series corresponds to one function. For example, Daytona is a professional timepiece, so it only has a timepiece function. The Day-Date model has a calendar and a week display, and no other functions are added. This approach can be effective. The probability of movement problems is greatly reduced, and the corresponding maintenance problems will also be reduced.
In addition, all Rolex watches use the Oyster case, one of Rolex’s very mature watchmaking technologies. This unified watch structure is also one of the key factors for Rolex’s durability.
Independent operation is too willful.
Like Patek Philippe and Audemars Piguet, Rolex is an independently operated watch brand. Independent operation means it can be unaffected by the group’s business model and has sufficient space for self-development. Patek Philippe replica.
Rolex has indeed effectively utilized the advantages of independent operation. For example, almost all the watches are self-produced. To ensure the reliability of the source of materials, it even built its own steel mill and alchemy plant. The well-known 904L steel and Everose Gold are all produced by its own factory.
In addition, Rolex also has its R&D laboratory. From the production and testing of watch parts to the purity of diamonds and the ratio of various steels and gold, the laboratory must strictly control everything. The confidentiality measures of the entire process are well done, so it is difficult for competitors to obtain information about competing products.
If a group acquires a Rolex, the group father will probably not allow it to be so “unbridled,” but an independently operated Rolex can be “willful” with confidence.
The style has remained the same for decades and needs to be more original.
Since its establishment, each series of Rolex watches has mostly stayed the same (except for the discontinued Cellini and the new 1908 model). The transparent bottom design we saw at the watch exhibition this year is already one of the “biggest changes” in recent years. So there is always “design. It is not surprising to hear people complaining about Rolex’s conservatism and complacency, such as “outdated” and “no new tricks for decades.”
But if Rolex really “listens to advice,” it will not be the Rolex we know. The seemingly unchanging watch has made continuous breakthroughs in details. You say I haven’t changed, but I have changed, and the changes are in places you can’t see.
Rolex can do this kind of thing.
The brand’s more than 500 patents show how much Rolex likes to tinker with details. These include the one-piece, waterproof Oyster structure, the 360-degree swinging perpetual rotor (one of the representatives of modern automatic watch systems), the blue niobium hairspring, which has far better shock resistance and anti-magnetic properties than ordinary hairsprings, and the Oysterflex rubber strap with a built-in metal elastic sheet.
Oyster case
Perpetual rotor
Blue niobium hairspring
Continuous innovation in detail is the brutal power of Rolex’s brand development. Because of this persistence, Rolex watches have withstood the test of the changing times, survived the quartz crisis, and become one of the world’s most famous watch brands today.
At the same time, the seemingly unchanging watch design may lose a part of the customer group pursuing freshness, but it deepens most people’s impression of Rolex, such as Daytona, Submariner, and Big Gold Rolex (Datejust). Many people don’t need to look at the logo to know it is Rolex. Such product value is unmatched by many brands.
Look at the premium, queue, and tie-in sales of the current popular Rolex models, and you will know how successful Rolex’s strategy is.
No matter how dissatisfied everyone is with Rolex watches’ appearance design and marketing methods, the brand’s original intention of watchmaking and the concept of creating exquisite and durable watches for customers are still worthy of recognition.
Model: 118239
Dial Color: Blue Dial
Series: Day-Date
Movement: Automatic
Gender: Men’s
Case Thickness: 12mm
Brand: Rolex